The "Why"
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The Insight Behind AppLink
AppLink is a smart action trigger for Microsoft Teams calls. Here’s how it works: When a call comes into the system, triggered via SBC, the user’s workstation receives a signal. At that moment, AppLink activates — either automatically or with user confirmation. It performs an action — like opening the contact’s profile in Salesforce or loading their last support ticket in your ERP. All of this happens on the local machine — quick, secure, and frictionless. It’s like having a customized dashboard that appears exactly when and where you need it — during the call.
The Impact
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Visual Journey
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The "Why"
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The Impact
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Visual Journey
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The "Why"
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Real-World Story — Anna’s Flow
Let’s meet Anna, a busy customer success manager. She’s preparing for her day using Microsoft 365 Copilot. As she reviews her agenda, Copilot flags a follow-up meeting with a key client. She clicks into Outlook to double-check her calendar. Everything’s smooth — but now, she notices something new: Contacts by XPhone is right there in her Outlook apps. Just like in Teams. Even if she doesn’t need to open it at that moment, just seeing it there gives her confidence. It’s ready when she is. It's part of her environment — part of her flow.
Tension + Release
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The Impact
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Visual Journey
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The "Why"
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Real-World Story — Stefan’s New Workflow
Meet Stefan, a sales manager always on the move. He starts his morning at his desk, calling top clients. He flags a few as Favorites in Contacts by XPhone.At lunch, he checks his tablet — his favorites are already there.In the evening, on the train, he opens his phone — and the same contacts are synced and ready for a follow-up call. He never imported, never exported, never lost track. Stefan’s contacts now move with him.
Visual Journey
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Get a quick overview of essential contact information including name, role, source, and more — all in one clean, accessible card.
Easily customize how contact names appear — first name first or last name first — to match personal or cultural preferences.
The "Why"
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Visual Journey
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- Currently approx. 200,000 users on dedicated SBC (package pricing model)
- Approx. 100,000 users on Multi-Tenant SBC (Operator Connect)
- Operator Connect growth from 2023 → 2024 (approx. 70%)
- With 10% market penetration
- Approx. €120,000 via Operator Connect
- Growing annually
- Additional connections to CPBX of Telekom and Zoom possible
Telekom Introduction Process
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CLOUD SQUAD TASKS
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A central space for all departments to submit ideas for new features and improvements to the Contacts by XPhone app. Whether it’s a small tweak or a big innovation, we want to hear it!
